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    Fashion Blog by WEXO

    TOMAX and WEXO proved a formidable team in bringing together a generation-spanning audience, dressed painfully current to impossibly chic. The event brought together a furtive mix of some of fashion's most influential figures in retail, media and creative design in the moody setting of Testbed1 (think East London warehouse dressed to meet the parents).

    Inventor of the original record bag, Jas Sehmbi walked the audience through his journey from India to 1970s England, explaining the decisions which made him a worldwide design pioneer. Jas’ story of rocketing sales figures and mass market success seemed far from what drives so many to enter an infamously prohibitive and difficult industry. He described how his simple, practical design became iconic across youth cultures on a global scale, thereby illustrating the impact of fashion on culture and the way we live.

    Young, fun crowd at the event


    The evening moved from romantic success tale to the unique critical overview of Alexandra Shulman - holder of the coveted throne of UK Vogue Editorship for twenty fast-paced years. Speaking frankly and openly, she comfortably navigated tricky questions about fashion's inherent contradictions - from the inspirational and destructive nature of fantasy to the valuable aesthetic of elitism.

    There was time to grab a drink at the suitably stylish ‘Doodle Bar’ before up-and-coming designer Tessa Edwards' video was projected onto Testbed1's concrete walls. The audience was mesmerised, if somewhat confused. Speaking from a position within the fashion establishment - already having worked for the likes of Dior in her young career, Edwards spoke sincerely about fashion as the tool she uses to subvert consumerist notions of manufactured identity. 

    Alexandra Shulman, editor of Vogue in conversation

    The juxtaposition of the three speakers contrived for a perfectly-rounded evening. As one man politely heckled, ‘to want people to wear your designs is for them to consume an identity you’ve created’. With all of its purist ideals, high-end designer fashion remains a product, and one available to a few. It is not produced for mass consumption – a personalised record bag, on the other hand, is a democratic thing.

    Huge thanks to ToMax Talks and WEXO, who continue to provide young people with the opportunity to navigate and find their place within industries which they will surely influence in the future.

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    Reader Comments (15)

    ToMax and WEXO has done great job for the new and young people.I like the comment of a man about fashion.

    June 13, 2012 | Unregistered CommenterJames Anderson

    Edwards describes the fashion as a nation and culture identity. It is a nice blog.

    June 20, 2012 | Unregistered CommenterJames Anderson

    Nice blog to read about the views about fashion. I love Edwards work.

    June 20, 2012 | Unregistered CommenterPeter Brown

    Nice post. I appreciate their work.

    June 22, 2012 | Unregistered CommenterPeter Brown

    It is great event . I love Temax and wexo 's work style.

    June 22, 2012 | Unregistered CommenterJohn Hillz

    Very nice and appreciable work done by ToMax and WEXO which will surely be Influential in near future for the youth.

    July 18, 2012 | Unregistered CommenterJames Andersun

    The fashion is always inspiring for everyone and they like to have the new fashion which may look good on them and which may explore their beauty.

    August 10, 2016 | Unregistered CommenterMovie Jacket

    wow really nice

    December 25, 2018 | Unregistered Commentermonaliza

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    February 25, 2019 | Unregistered CommenterJerry

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